
it’s going to take time to become accustomed to drinking wine from a carton.
I know it’s in our heads (well, at least mine) that good wine only comes bottled - but it’s really not the case as proven by this refreshing Pinot Grigio I had last night while attending an
Urban Fabric Project presentation.
Briefly, this project is a national undertaking that develops case studies proposing successful revitalization strategies for textile manufacturing cities and other cities that need to fill the void left by failing or failed industries.
(As this subject matter related to the manufacturing industry SFMade, a local organization I put in a good word for whenever possible, presented as well.)
Getting back to the vague subject at hand, it was hard to ignore the facts printed on the wine bottle…er, I mean carton. A fact such as
recycling 1 truckload of crushed cartons is the equivalent of 26 truckloads of bottles!
Environmental consciousness is rapidly spreading, extending not only to what we as individuals can do but to what “big industry” can do as well – like in beverage packaging; or in the real estate industry where the US Green Building Council’s LEED program provides building owners, operators and tenants with a framework for identifying and implementing practical and measurable eco-friendly practices in design, construction, operations and maintenance; and hopefully in the gardening industry to get rid of those deafening gas powered leaf blowers that woke me up from a rare afternoon nap today!.
All this causes me to think about behavioral patterns and how we change them. Shocking as it may seem to younger readers, a few decades ago it was not uncommon to see empty Coca Cola cans tossed out the car window (figuring that’s why we had garbage collectors I suppose).
In the late 1990’s I was on a business trip to Beijing and hired a car to take me for a one-hour drive to the Great Wall. On the return trip, winding down tree-lined mountain road and admiring the countryside all of a sudden a blizzard of soft-drink cans and food wrappers came spewing out of the local tourist bus passenger windows just ahead of us. I've always wondered if the bus driver instructed the passengers to clean up the bus before they got back to town.
Clearly it takes a long time raise social awareness and change human behavior. Let’s hope that change continues to accelerate here, on mountain roads in China and everywhere else.
Speaking of wine, let’s
hear it from Jerry Lee Lewis aka “The Killer”!
p.s. and remember – if you drink, don’t drive!